Studio Noyes

adidas SL Loop

With over 65 years of athletic prowess, adidas Orignals has a nearly endless archive of iconic models to offer consumers. But when the market pivoted away from retros and performance product, the need for modern lifestyle options came to light. We took cues from some of adi’s most famed models to build the SL Loop product line, piquing the collective memory of adidas fans new and old.

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