Emu Australia

Emu is defined by the undeniable cozy feel of double faced shearling and offering its consumers a small slice of Australia. We collaborated with Cinco Design to redefine Emu’s brand message by highlighting the brand’s inherent ‘natural comfort’ through all aspects of their product. We analyzed ‘cozy’ from every angle, leading us to create a redefined comfort story and allowing Emu to easily broaden their product range.