THE CHALLENGE

Create a footwear category that reflects Pendleton’s iconic heritage while appealing to modern consumers. The goal was to translate Pendleton’s “Warranted To Be” legacy of quality into footwear that resonates across sportswear, fashion, and outdoor markets, balancing tradition with contemporary design.

HOW WE HELPED

From concept to execution, we partnered with Pendleton to establish the foundation of their footwear category. We developed a creative direction and product DNA that honored their rich history while meeting market demands. By splitting the collection into three distinct categories, we crafted a line that merges Pendleton’s heritage with modern design, blending sportswear, fashion, and the outdoors to connect deeply with their consumer.

Thank You To:

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