THE CHALLENGE
Build on the success of SHUGO’s debut season by expanding the line with bold, innovative collections that redefine baseball cleats and elevate the sport’s style.
After the impactful launch of SHUGO’s first collection, Marcus Stroman continued to push the boundaries of design and functionality in baseball footwear. Drawing inspiration from his surroundings, lifestyle, and the natural world, we helped Stroman envision new collections that balance vibrant patterns, bold colors, and technical excellence, all while maintaining the signature fit features from the original line.
HOW WE HELPED
We partnered with Marcus to expand SHUGO’s legacy, designing and delivering two new collections: ELEMENTS and Stealth in Nature. From Malibu-inspired prints and patterns to bold, avant-garde designs, we brought his creative vision to life while refining technical performance based on wear testing. Each collection celebrates athletes in a new light, blending raw energy and grace with SHUGO’s continued commitment to redefining baseball cleats as functional and fashion-forward.
Stealth in Nature captures the paradox of bold patterns and vibrant colors used by animals to blend seamlessly into their surroundings, a tribute to the untamed beauty and quiet power of the natural world.
